Online Blog Project ( Fashion at it’s Finest)
In the beginning of the year we were asked how we identify ourselves and how does pop culture play a role in our identity. It was a simple question that seemed impossible to answer. I began writing how my religion, morals and values defined who I was, but if you were to ask one of my friends, I doubt they knew my religion, and as for my morals and values they, would say “she’s the mother of our friends”. If I were to identify myself, it wouldn’t be my religion because I only go to church when I’m told, my morals and values are my parents and tend to change everyday but my love for fashion has always stayed consistant. Today almost everyone identifies their self in labels and materialistic products. Some may disagree, some wonder why and the simple answer is, pop culture.
The thing with fashion is it is always changing BUT the ideals of fashion stay the same, if the designer is well known the clothes will be worn, if the clothes are worn by a celebrity their picture will be taken and it will only be a matter of time before people are out buying the label. I agree that celebrities play a major role in fashion, but for me, fashion is about expressing who I am. I love the ability to throw on a cute sundress for a causal Sunday or mix dark jeans and a fun top on a Friday night. Clothing and fashion means different things for different people, it helps people in different ways. Dick Hebdige calls fashion goods ‘weapons of exclusion’ Dick Hebdige, Hiding in the Light (London: Routledge, 1988). Some use fashion as a therapy (my mother says I tend to use that excuse to much), and some truly just love the idea of having those labels because it holds some kind of status in our society and helps them fit in to a particular group.
I enjoy creating outfits with all different accessories and making a statement when I dress. While for some, fashion is all about the materialistic aspect, the label means everything. That is where fashion loses me, how much money one can spend on a piece of clothing isn’t fashion, it is how you can make the more out of nothing. I tend to find more in Salvation Army than Bloomingdales, and “Target” is a personal favorite for accessorizing. “Without the fashion label or brand product, there seem to be few pathways through the crowded field of commodities, but with the label, fashion functions as a how-to-guide to a rich, material life. The brand invests the everyday practices of the contemporary fashion lover with the specificities of taste, social location, and subjectivity.” Erving Goffman, The Presentation of Self in Everyday Life (New York: Anchor, 1959). I will love fashion all my life (at least I hope so) and as much as I want it to be viewed more than an object, fashion will always be viewed as a life style.